When you hear that a nonprofit organization is educating people about birth control, what do you picture? Sobbing teen girls holding positive pregnancy tests? High school dropouts living with their disapproving parents while raising crying babies?

What about a goofy loverboy taking off his pants—only to get them caught around his ankles?

Bedsider is a national nonprofit that provides birth control education in an approachable, non-judgmental, and even playful way. Its hilarious PSAs about real-life romantic snafus (watch them all—your sides will be aching) illustrate its down-to-earth slogan: “You didn’t give up on sex. Don’t give up on birth control.”

Christine Church, Bedsider’s director of marketing, defines Bedsider’s approach as “human-centric.” Research shows that women make the best choices about their health and family planning when they have information about their wide range of options. Bedsider provides authoritative but engaging information about birth control to help women make well-reasoned decisions about pregnancy.

Church especially praises Bedsider’s “method explorer,” a myth-free guide to various birth control methods. Bedsider groups certain methods based on each woman’s priority (effectiveness, STI prevention, etc.) and provides anecdotes from real people who have experience with each method. Church says that Bedsider’s goal is for each woman to find the birth control method that suits her best and to incorporate it into her life so seamlessly that she can practically forget about it.

In addition, Bedsider offers birth control reminders sent via e-mail or text; women can sign up to set a schedule for updating their birth control or visiting their doctors. Bedsider’s website also features a clinic finder, a “Fact or Fiction” guide to pregnancy myths, and information about eligibility for free birth control, so that women can have informed conversations about birth control with doctors they trust.

Created by the National Campaign to Prevent Teen and Unplanned Pregnancy (active since 1996), Bedsider was founded in November 2011 to help reduce teen pregnancy. However, its research shows that teenagers aren’t the only ones who need education; among unmarried women ages 18 to 29, seven of ten pregnancies are unplanned.

Young women who balance work and college may have to give up one or both when they experience an unplanned pregnancy, and without college degrees or strong careers, they have a harder time raising successful children. Bedsider understands that breaking that cycle starts with enabling women to plan their pregnancies at the right time in their lives—when they’re ready to create a healthy family, and not before.

Focusing on young adult women affords Bedsider a unique opportunity to make its outreach flirty and fun. Weekly feature “Frisky Fridays” offers exciting tips about sex, life, and romance, as well as a series of uproarious short videos about common sex myths, including the infamous “death tub.”

With its hip, modern approach, it’s no surprise that Bedsider fits right in with the Austin scene. Bedsider partners with Healthy Horns to help women implement their birth control plans: Bedsider provides the information, and Healthy Horns can provide the medical assistance.

Bedsider will participate in Fun Fun Fun Fest and sponsor several upcoming events in Austin, including a release party for fashion/art magazine Bleach Online at Blackheart Bar on Sept. 27. Bleach Online showcases the work of local models, boutiques, hairdressers, writers, and musicians. The party at Blackheart will feature two DJ groups, a photo booth, posters, condoms, and a surprise giveaway.

Models, fashion, birth control, and DJs. That’s how natural it should be to incorporate birth control into our day.

After women become educated on Bedsider’s website and sign up for birth control reminders, suddenly it becomes easier to talk about birth control and dispel the air of forbidding that surrounds it. Bedsider makes use of social media to aid the discussion: women can visit Facebook.com/bedsider, tweet @bedsider, and even share a surprisingly witty set of e-cards from Someecards.

Most importantly, Church encourages women to use Bedsider’s research as a resource when talking with their “girlfriend networks”—honestly, openly, and one-on-one—about birth control. As Church states, “Bedsider is like your best friend if your best friend knew what she was talking about with birth control.”

See you Sept. 27 at Blackheart!