The Horn's Audrea Diaz covers the February 2 launch party of Austin Fusion, ATX's newest online fashion magazine.
The slate grey walls of Swan Dive, located on Red River, hold a few canvases from the famed artist Charlie Terrell. Here, his work stands accompanying the unique prints of local photographer John Paul. The expressive nature of both artists provided a vibrant backdrop for the city’s newest online magazine, Austin Fusion, to make a celebratory entrance at their own Launch Party last Thursday evening on February 2.
Founders Linda Hughes of Fuzebox Photography (whose work is also on display at the venue), and Chonie Bradley of the online boutique Electric Frenchie, set to create an energetic space illuminating local talent in the areas of art, fashion, photography and film.
As its name suggests, the collaborative efforts fused between those working for and covered throughout the publication help to give the non-profit magazine an original edge over its established competitors.
One aspect that differentiates Fusion from the mainstream is its relationship with those promoted. From photo shoot concepts to written articles, each aspect is approved and overseen by the artist featured.
“[They] are involved every step of the way,” said Bradley, who adds that such approach helps ensure the clarity and authenticity of each personality.
Thus, the different routes taken by Fusion have aided the magazine toward becoming press for well known personalities in the Austin fashion scene, all while serving as a gateway for up and coming talent to gain the same sort of notoriety.
And based on some the notable attendees already highlighted within the publication, it seems as though this rising fashion community stands appreciative of the amount of careful confederation and attention given at Fusion.
Those in supportive presence included celebrity and personal stylists Leonardo D’ Almargo and Christian Ramirez, sought after hairstylist and salon owner Ricky Hodge Salon (who sat with stylist Jenny Woys, formally of the Champagne Derelicts and Ross Bennett, an Austin based women’s designer who is set to appear as a contestant on NBC’s Fashion Star, airing on Tuesday, March 13.
As the night progressed, sounds of Heroin Farmer, Superlitebike, and DJ Aaymin filled the room, while models walked a red carpet runway, showcasing the latest styles Bradley offers at Electric Frenchie.
The show – attentively composed, choreographed, and produced by the Style Editor for Austin Lifestyle magazine, Edith Henry, exemplified the fresh, youthful vibe that both Fusion and Frenchie are marketing towards.
The displayed ensembles matched the night’s atmosphere - as bright, vivid dresses for every season appeared with effervescent floral headpieces by Austin based artist, Erika Pinktipps of Bloomers (featured in Vogue Italia), and came accessorized by renowned local jewelry designer, Sugar Gay Isber.
As the show was divided into two parts, looks for Summer and Fall were put together by the Russ and Company salon team of Amy Evers (hair), and Lecia Harkin’s (make-up); while the Spring and Winter seasons were arranged by creative hair stylist Kelli Wilson and freelance make-up artist Bobbi Douglas.
The Electric Frenchie fashion show was followed by a showcase for local lingerie designer Sabra Johnson, and concluded with an announcement of the Austin Fusion contest winner who received a personalized 40x40 canvas portrait painted by Tarrell.
With the city’s fashion community ever growing, Bradley said that Fusion evolved, because “it’s hard to get on the radar”. However based on the amount of willing dedication and work put into every aspect of Austin Fusion, it’s easy to see that the magazine, with just six months into publication, is fast becoming a radar for new and existing talent all on its own.
* * *
To view full publications of Austin Fusion, and read features on several of the names mentioned within this article, visit their website here.